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| ***CUSTOM*** The word has become more mainstream in the last few years, but what does it really mean to have a piece of jewelry "custom" made? In many jewelry stores now, 'custom' simply means choosing from several groups of components via a computer and having the store assemble them into a finished piece. We are glad that customers are now getting more choices but......we do not see this as "custom". To us, incorporating every heart-felt nuance and desire of our client into a finished piece of fine jewelry that it truly ONE-OF-A-KIND and not an assemblage of mass-produced parts is what CUSTOM is all about. How do we accomplish this? Read our next page "Choices of Creation..."! |
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